Scarlett Johansson Is Developing A “Clean” Skincare Line

Celebrity beauty brands are everywhere right now.

If it seems like celebrity-backed beauty lines are constantly making news lately, that’s because it’s true. And here’s another one: Scarlett Johansson is launching a skincare brand, reportedly due for release some time next year.

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Details about the upcoming product line are sparse right now, although Scarlett said its focus will be rooted in “self care” and a “clean, accessible approach to beauty,” according to a statement.

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“My mother instilled in me a passion for self care from my early teenage years,” the actor — who’s returning as Marvel’s Black Widow in a solo spinoff movie this summer — said.

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Scarlett has been working on this for some time, as she also shared, “Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty.”

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Scarlett’s skincare line will reportedly be developed in partnership with The Najafi Companies, a private equity firm that also funded Tracee Ellis Ross’ haircare company, Pattern.

All of a sudden, the celebrity beauty space has become really, really crowded. There’s Rihanna’s pioneering Fenty Beauty, which just expanded into skincare, plus offerings from Halsey, Harry Styles, and possibly Ariana Grande.

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With so many options to choose from, will you be considering Scarlett’s beauty products when they debut in 2022? Let me know what you think in the comments below.

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